Original title: Online movies bid farewell to the poor and rough, and move towards quality.

When more and more cinema films aim at the new mode of online distribution, people may forget that this so-called "new field" is not blank. In May 1st, 2020, when this cinema was absent, many online movies were eyeing the audience who originally belonged to cinema films: Tencent Video, which was authorized by the 1987 edition and personally manipulated by the original screenwriter Jizhi Ruan, will be launched on May 1st. The film is made according to cinema film standards, claiming to "build a benchmark for online film industry"; Peng Yusi, the first online movie, starred in the costume fantasy film "The Demon Catch List of the Dragon Master", which is scheduled to be broadcast in iQiyi on April 30th, also aiming at "high-quality explosive works".

According to the 2019 Online Movie Industry Report, as of November 2019, the box office of 24 online movies such as "Ghost Blowing the Lights in the Wuxia Mountain" on the iQiyi platform exceeded 10 million yuan, while Youku had 10 online movies such as "The Monster" exceeded 10 million yuan. With the continuous expansion of users of online video platforms and the increasing willingness to pay, coupled with the greater consumption power that will be brought about by the 5G era, the current situation and future of online movies, which were once regarded as "not elegant", cannot be underestimated.

From "Internet University" to "Internet Movie", it has changed more than just the name.

2019 is a milestone for online movies. One of the reasons is that the former "Internet University" was officially renamed as "Internet Movie" in this year, which marked the first official recognition and attention of online movies.

On October 23, 2019, the first China Online Movie Week opened in Anren Ancient Town, Chengdu, where more than 30 industry experts and more than 300 filmmakers gathered together. It was in this activity directed by the China Federation of Literary and Art Circles that the China Film Association jointly launched the online movie initiative with iQiyi, Tencent Video and Youku, and officially renamed the "online movie" as "online movie".

In the past, most people in the industry used to refer to "big online movies" as "big online movies" for short. The definition of "big online movies" by Yansong Li, the former president of iQiyi Film Industry at the International Film Industry Development Seminar represented most people’s views on this kind of online content: "The investment is between 500,000 and 300,000 yuan, the duration is more than 60 minutes, there is no particularly large landscaping, and the production and shooting cycle is relatively short. The core is the story." To put it simply, in a short period of time, "Cyber Big" represented the low-cost or even shoddy batch in the movie — — Because I didn’t have the strength to compete with cinema films, I had to switch to an online platform with lower cost.

Cinema films are not easy to survive, but online movies are small and broad.

The change of prejudice against online movies may have happened quietly before it was renamed. In 2014, Iqiyi proposed for the first time that "Netbig" is different from micro-movies, and the former will "divide accounts with pay-per-view mode". With the establishment of business model, online movies appeared the first "big explosion" in 2015. A classic example happened in April of that year. An online movie named "The Taoist Out of the Mountain" returned to the book in two days with little publicity, and the box office exceeded 3 million yuan in 10 days, and finally the box office was nearly 50 million yuan. The film team only invested 280,000 yuan, and divided 15 million yuan from the platform. Compared with the cruel reality that more than half of cinema movies lose money, the amazing return on investment of online movies has been widely noticed for the first time inside and outside the industry. "I couldn’t find investment in 2013, and I looked for investment everywhere in 2014. In 2015, I looked for investment everywhere." An Internet practitioner once lamented this.

However, the arrival of capital has also made online movies encounter greater chaos in this year. About 200 online movies with the same theme as "The Taoist Out of the Mountain" went online this year, making "shanzhai" and "shoddy" once synonymous with online movies. However, the rule that online movies "try for 6 minutes" and then let the audience choose whether to pay or not once made this opportunistic wind reach its peak — — Many producers put almost all the scenes and special effects they can get in the first six minutes, supplemented by suspense and even eroticism and violence, to guide the audience to pay under the trend of curiosity.

The increase of audience’s willingness to pay will promote the quality of works.

The chaos is only temporary. In recent years, the competent authorities have repeatedly taken control, and now online movies have assumed the same filing obligations as cinemas. And the tilt of capital — — From the earliest 300,000 yuan to shoot a "net big", to the current investment of 30 million yuan — — It also attracts more talents to enter this industry.

Most people who just started making online movies are "amateurs" of movies. For example, many people come from the advertising industry "across the border", and their visual control can just adapt to the "six-minute rule" of online movies, but in the long run, it has also formed the disadvantage that online movies "form is greater than content". But now, according to industry estimates, 90% of online movie creators are professional graduates. With the joint efforts of practitioners and platforms, online movies are working hard to lose the hats of "grassroots" and "shanzhai".

"Constantly improve self-cultivation and spiritual structure, and upgrade the style and quality of works. Create masterpieces handed down from generation to generation, attract outstanding young filmmakers, and satisfy the ever-improving market and audience. " This is a sentence in the preface written by the Online Film Working Committee of the China Film Association for the 2019 Online Film Industry Report in December 2019. A lot of data in this report is enough to make online film practitioners excited. For example, online video users’ willingness to pay for content continues to increase. Among them, the membership scale of iQiyi and Tencent Video has exceeded 100 million in 2019, among which the feature broadcast of movie content by members has increased by 81% year-on-year & hellip; … These are the foundations of improving the quality of online movies. At the same time, the richness of diversified online video content, including online dramas, and the "share" of cinema films have also objectively promoted the progress of online movies. In the past, the rude mode of "title+poster+first 6 minutes" was no longer suitable for the present.

Breaking the dimensional wall, online movie actors enter the cinema.

Because of the history of "emphasizing vision and neglecting content", the audience of online movies is still dominated by men. However, in the relevant data of 2019, the female audience is grabbing the dominance of the remote control at a higher growth rate than the male audience, and gradually moving closer to the phenomenon of "buying movie tickets, women have the final say" in the field of cinema films.

There are also actors from both sides who break the secondary wall of cinema movies and online movies. For example, Raquel, an actress, became famous in 2016 with the role of "Sister-in-law" in The Remaining Crime, and at the beginning of this year, she had three online movies with box office receipts exceeding 10 million yuan, namely "Detective Billion", "Dragon Palace in the Deep Sea of Di Renjie" and "The Big Roof".

Up to now, the online movie box office starring Raquel has exceeded 150 million yuan, becoming the first actress in the online movie industry to break through 100 million yuan. Because of her achievements in the field of online movies, she also has the opportunity to enter the cinema and participate in other works.

However, not every successful online movie actor is obsessed with this promotion. For example, Peng Yusi, who became famous for The Taoist Mountain, chose to take root in this field and become a director and producer from an actor. Most of his films, Teacher Yin and Yang, maoshan taoist, Super Eunuch and Supernatural Events, were launched in series and had good box office. In the first half of this year, there were Beggar with Nine Fingers and Dragon Master.

Yusi PengI also revealed my sense of responsibility and ambition in the field of online movies in an interview: "As a filmmaker, making high-quality products is an attitude, an obligation, and even part of our work. Now the audience’s artistic appreciation ability is getting higher and higher. Only by constantly improving ourselves can we live up to the expectations of the audience. "

Wuling Binguo, a new model that emerged in March 2023, achieved a remarkable delivery of 15,011 vehicles only one month later, that is, in April. So, what is the charm of this model, which can attract so many consumers in a short time? Next, we will explore the real feedback of Wuling Bingo owners together.

Economical and efficient, low-cost travel

As a pure electric vehicle, the primary advantage of Wuling Binguo lies in the low cost of car use. According to the feedback from the actual owner, the comprehensive power consumption of this model is 10kWh/100km. If it is charged at home, the driving cost per kilometer is only a few cents. In addition, the later maintenance cost of Binguo is relatively low, and the annual insurance cost will not constitute too much burden.

Steady endurance performance

Car owners generally report that Wuling Binguo’s endurance performance in daily urban driving is very stable. Its actual mileage is basically consistent with the mileage shown on the table. Even when driving at a high speed and driving at the highest speed of 106km/h, Bingo’s endurance achievement rate can be maintained in the range of 75%-80%, which is particularly outstanding in similar electric vehicles.

Convenient daily commuting tools

Wuling Binguo has become an ideal choice for novice drivers because of its compact and flexible body design. This small electric car can easily shuttle through crowded city streets or narrow parking spaces. At the same time, despite its positioning as a small car, Bingo’s internal space is enough to meet the daily needs of carrying people and goods, which provides great convenience for commuters.

Security configuration needs to be improved.

However, Wuling Binguo is slightly insufficient in terms of safety configuration. Its low-profile models are only equipped with the main driver airbag, while the high-profile models are equipped with the co-pilot airbag. In terms of active safety, the vehicle is only equipped with ABS anti-lock braking system and EBD braking force distribution system. Compared with competing products at the same level, such as BYD Seagull, its safety configuration is relatively basic.

The ride comfort needs to be improved.

Limited by its price range (598-83800), Wuling Binguo still has much room for improvement in ride comfort. Most car owners said that when the vehicle passed through the bumpy road or speed bump, the cushioning effect of the chassis was not ideal, and the body jumped obviously, which led passengers to directly feel the vibration and bumps. In addition, the sound insulation effect of vehicles also needs to be strengthened.

The level of intelligence is quite satisfactory

In terms of intelligence, Wuling Binguo’s performance is slightly mediocre. Except that the top model is equipped with the central control panel, the interior design of other versions is relatively simple. Even the car-engine system of the top model needs to be improved in response speed and fluency, and there are relatively few third-party applications supported. Compared with T03 and BYD Seagull at the same level, the gap in intelligence is obvious.

To sum up, Wuling Binguo has won the favor of consumers with its low car cost, stable endurance performance and convenient commuting function. However, the safety configuration, ride comfort and intelligence level need to be improved. For consumers whose main demand is commuting in urban areas, these shortcomings of Wuling Binguo may be acceptable, while its outstanding advantages are enough to meet their daily needs.

　　CCTV News:What signals did the Federal Reserve announce to cut interest rates for the first time in more than a decade? Let’s look at the analysis of economic experts.

　　Economists believe that the US economy is facing a series of uncertainties, and the overall economic growth has "slowed down", which will play a preventive role in cutting interest rates this time.

　　Wen Bin, chief researcher of Minsheng Bank:In the past, the Federal Reserve has raised interest rates nine times in a row since the monetary contraction, so it should be said that it is still slightly higher than its neutral level. Therefore, faced with the current global economic contraction slowdown, including the intensification of trade frictions, the US economy has actually shown a trend of slowing down. Under such a background, the Federal Reserve has cut interest rates by 0.25 percentage points in order to cope with the risk of possible economic downturn, which is actually a preventive interest rate cut.

　　Economist Guan Tao, Ph.D. Supervisor of Economics, Wuhan University:One of the main reasons why the Fed is considering cutting interest rates is that inflation is not below its target of 2%, and the economy has been under downward pressure recently. As a preventive measure, the policy has made some advances.

　　Experts predict that the Fed’s interest rate cut will have different impacts on the global market.

　　Economist Guan Tao, Ph.D. Supervisor of Economics, Wuhan University:The normalization of monetary policy led by the Federal Reserve is the main reason for the strength of the US dollar in the past few years. The strength of the US dollar has also brought a relatively big impact on other markets. Now the Fed’s interest rate cut is conducive to alleviating the pressure of the continued strength of the US dollar and bringing some relief to the external shocks of other emerging markets.

　　Wen Bin, chief researcher of Minsheng Bank:Then, from the exchange rate point of view, with the weakening trend of the US dollar index, some safe-haven varieties will show a good trend accordingly. For example, the price of gold, including the yen, may rise, so from the perspective of the bond market, there should be room for further interest rate cuts with this interest rate cut, so the yield of the whole creditor’s rights will decline, which will also bring a short-term benefit to the bond market.