Beijing, June 8 (Reporter Feng Shuo from Voice of China) In the Internet age, you can buy and sell the world without leaving home. A new service format-cross-border e-commerce is extended between this "buy one and sell one". Recently, when the domestic "618" was launched on various e-commerce platforms, overseas summer promotion was about to start. China’s foreign trade merchants have also seized this opportunity, and a large number of high-quality goods from China are going abroad and being sold overseas. "Made in China" is exported overseas. What kind of foreign trade recovery signal does it convey?
Global sales of "Made in China" are booming.
As the weather gets hotter, swimwear has also become a global best-selling commodity. In the industrial park in Yiwu, Zhejiang Province, Wei Liuyan, the director of operation of a clothing enterprise, is paying attention to the production of her own swimsuit. She told reporters that the factory kept the output of about 1,000 sets every day during this period.
Wei Liuyan said: "Our swimsuits are mainly sold overseas, such as Spain, the United States, Russia and other countries. This year, because we have enough goods and advertisements, I am still very confident. I expect it to be 300,000-500,000 (overseas sales) this year, which is expected to increase twice as much as last year. Because last year may indeed be greatly affected by the epidemic, customers in some countries will come to us and say that they are relatively depressed, and the purchase rate is not as high as in previous years, but this year they have returned a lot of orders. "
In the past month, summer commodities such as sunscreens, cool mats, sunscreens and other heatstroke prevention "three-piece sets" and swimsuits and swimming caps have left the country from Alashankou Port via Hungary, Poland, Germany and France and arrived in Spain. Wei Liuyan said: "The speed of overseas warehousing is actually quite fast. Customers can receive the goods in 2-3 days, and the effect is still very good. If it is prepared in the official platform warehouse, the average time is about 5-7 days, and the speed is quite fast. "

Similarly, since the beginning of this year, a cross-border electronic commerce industrial park in Anhui Province has been extremely busy, and the orders of cross-border business enterprises in the park are full. Lv Juanjuan, director of the operation and management department of a cross-border electronic commerce Limited Company in Hefei, said: "Focusing on the development of cross-border e-commerce, we are constantly making efforts in industrial policies, connecting enterprises and creating a business environment to make up for shortcomings. At present, we have reached cooperation mechanisms such as cross-border e-commerce charter flights, cross-border e-commerce+China-Europe trains, and cross-border e-commerce sea-rail combined transport. "
What accelerated the arrival of goods in China?
In recent years, China’s goods are of high quality and low price, which are very popular among overseas consumers. On the occasion of overseas summer sales promotion, various cross-border e-commerce platforms are also gearing up this year, making full use of logistics modes such as land, sea, air and rail to bring overseas consumers a receiving experience of "5 dollars for 10 days" and "local delivery for the next day", helping small and medium-sized foreign trade merchants and cross-border enterprises to start a "blood-returning war". Yang Junjun, the head of the rookie international supply chain freight solution, said: "Cross-border parcels have changed from waiting for the collection of goods in the mainland to taking the Central European train, to the on-call mode from Alashankou, Xinjiang, to help logistics timeliness. For goods stocked through all Spanish overseas warehouses, the outbound order will be combined with local self-operated terminal delivery in the future, which can reach the next day at the earliest, and the overall timeliness of customer orders will be accelerated by at least 10 days. "
Hong Yong, an associate researcher at the Institute of E-commerce of the Research Institute of the Ministry of Commerce, analyzed that compared with air transportation, China-Europe trains are more cost-effective and stable, and can transport more types and categories of goods, which is the preferred logistics method for merchants to stock up during the promotion period.
Hong Yong said: "China-Europe trains usually run as a whole train of goods, which can accommodate a large number of goods and realize batch transportation. In contrast, air transportation is usually carried out by flight, which is relatively expensive for a small amount of goods. The transportation cost can be reduced by batch transportation of trains in Central Europe. Compared with air transportation, the transportation cost of China-Europe trains is usually lower. Although the transportation time of China-Europe trains is relatively long, the cost is lower, which can attract some price-sensitive goods and businesses to choose China-Europe trains. "
What kind of development opportunities does China’s cross-border e-commerce face this year?
Nowadays, cross-border e-commerce, as a new mode of foreign trade, is the effective force for the high-quality development of foreign trade, through e-commerce platform to reach transactions, make payment and settlement, and then deliver goods and complete transactions through cross-border logistics. During the "618" promotion period, the "going to sea" channel opened by the China-Europe train allowed more "Made in China" to enter the homes of ordinary people in Central Asia on the China-Europe train, sending a signal of warmer foreign trade.
Hong Yong told reporters that this year, China’s cross-border e-commerce is expected to usher in more opportunities and achieve further results. Foreign trade recovery, policy support and technological innovation will provide strong support for the development of the industry.
Hong Yong said: "First, foreign trade is picking up, the global economy is gradually recovering, and international trade is expected to pick up. As a form of cross-border trade, cross-border e-commerce will usher in more opportunities with the help of the recovery of foreign trade, the demand for export commodities is expected to increase, and the choice of imported commodities will be more diversified. Second, policy support continued to increase. The China Municipal Government has been committed to promoting the development of cross-border e-commerce and will continue to increase policy support. The government may introduce more tax reduction and fee reduction policies, further optimize the customs clearance process, and strengthen measures such as intellectual property protection to provide a better development environment and policy support for cross-border e-commerce. Third, technological innovation promotes development. With the continuous progress of science and technology, the application of technologies including artificial intelligence and big data analysis in cross-border e-commerce will further promote the development of the industry. Through technological innovation, cross-border e-commerce can improve the efficiency of supply chain, improve the ability of personalized recommendation and risk management, provide consumers with a better shopping experience, and then promote the development of the industry. "
This model of cross-border e-commerce directly connects manufacturers with foreign consumers, which changes the time and space structure. Enterprises can operate globally in different regions and make traditional trade online. At the same time, small and medium-sized enterprises can participate in global trade on the same footing as large enterprises and sell their products all over the world. Hong Yong said: "The increase in demand may prompt more enterprises and consumers to choose cross-border e-commerce platforms for international trade activities. With the continuous progress and application of science and technology, the cross-border e-commerce industry is constantly innovating, and the capabilities of supply chain efficiency, personalized recommendation and risk management and control are improved through technical means to further enhance user experience and satisfaction. In addition, cross-border e-commerce companies are also actively expanding overseas markets and seeking more cooperation opportunities and market share. The potential demand in emerging markets and Central Asia may become the development focus of cross-border e-commerce companies. "