[Online media has changed] Go into chengdu research base of giant panda to understand the story behind ＂cuteness＂

　　 On January 22nd, the activity of "New Era, New Dream" online media going to Sichuan Station in the Spring Festival in 2018, which was organized by the Central Network Information Office, was launched. When reporters arrived in Chengdu, they visited chengdu research base of giant panda nonstop.

　　I can’t think of a more suitable word for giant pandas except cute.

　　In nine days, 10% will be opened, and thousands of families will enter the drawing. The giant panda is the city representative of Chengdu and an important symbol of Tianfu culture. China Economic Net reporter visited all the way, only to see the giant panda being pampered by people without knowing it.

Giant pandas are eating bamboo in chengdu research base of giant panda. China Economic Net reporter Han Yushe

Baby panda in chengdu research base of giant panda. China Economic Net reporter Han Yushe

　　According to the staff, the giant pandas here not only eat their favorite bamboo, but also have rich and delicious nutrition supplies: apples, pumpkins, wowotou … These My Sweetie foods are the favorite of giant pandas as animals in Xiong Ke. Interestingly, in order to give the national treasures a chance to exercise, the staff will feed them "dessert" in a way similar to fishing. In order to satisfy the desire of the tongue, these chubby "chubby piers" stand up for a while and climb trees for a while, giving tourists a precious opportunity to see their athletic ability. The Giant Panda Breeding Research Base has given this activity an official name, "Catfishing".

　　The international stage shines brilliantly, and the cultural business cards shine more and more brightly.

　　As a "national treasure", giant pandas are naturally treated as "stars" when they go to the whole world. Such a natural IP resource is creating more and more economic and cultural value for Sichuan.

Chengdu research base of giant panda main entrance. China Economic Net reporter Han Yushe

　　On January 9th this year, on the occasion of French President Macron’s visit to China, the Sino-French Chengdu Giant Panda Ecological Creative Industry Park project was officially signed in the Great Hall of the People. It will be the only new economic development project in the world with the theme of giant panda, focusing on human and nature, science and art, entertainment and education, life and health and green ecological industry.

　　During the series of activities of Sichuan-Hong Kong-Macao Cooperation Week in Hong Kong held in August last year, Jiaxuan Culture Investment Co., Ltd., a subsidiary of Hong Kong Jiaxuan Group, reached a cooperation agreement with chenghua district, and planned to invest 187 million US dollars to jointly build a giant PANDA cultural and artistic settlement with the theme of giant panda culture in Beihu Panda International Tourism and Leisure Zone, which integrates large-scale performances, high-tech experience, popular science leisure and food holiday. The Panda Grand Theatre, Panda Hi-tech Holographic Experience Hall, Panda Inn and Panda Food Street will be built and introduced. Show a large-scale repertoire to show the world the history, culture, natural customs and humanistic spirit of Sichuan and Chengdu.

　　Open up the "rich mine" of ecological and cultural resources with the blue wisp of the road

　　At present, the cultural brand of "Chengdu Giant Panda" has a high reputation and reputation in the world, and it has become the most dynamic, connotative and potential cultural tourism brand of wild protected animals in the world. However, behind these outstanding achievements, there is a little-known hard search.

　　Around 2002, chengdu research base of giant panda’s development in all aspects was extremely limited. At that time, the number of captive giant pandas was only 38, with more than 90 employees. The main source of income was government financial allocation, and the negligible ticket income mainly depended on cooperation with the "Little Sun" column group of Chengdu TV Station to promote students’ spring outing and autumn outing. Under this embarrassing economic condition, scientific research, protection education promotion, cultural tourism construction and other work have all fallen into the situation that "a clever woman can’t cook without rice". On the other hand, around 2002, the public’s understanding of the protection of giant panda species was extremely limited. In most people’s cognition, the giant panda only stays in the textbook concept of "national treasure" and has no more opportunities and desires to learn more about this endangered species.

　　Faced with this dilemma, the cultural construction team of the base humbly learned from the pioneering ideas of cultural communication at home and abroad, creatively introduced various modes of cultural and creative cooperation, and devoted themselves to exploring and innovating the development ways and modes of various giant panda cultures, and gradually formed a self-contained cultural tourism brand development system. (Reporter Han Wei)

　　Reporter’s notes

　　Nowadays, the reporters who participated in the grass-roots activities in the Spring Festival are walking in the green, strange, beautiful and secluded bamboo sea and Woods, breathing slightly humid air, and deeply impressed by the unique temperament of this beautiful land of Bashu.

Chengdu research base of giant panda is lush everywhere. China Economic Net reporter Han Yushe

　　The spirit of cultural construction instruction of "telling the story of China well" has been pleasantly reflected here. For example, some facilities in chengdu research base of giant panda have mixed Tibetan and Qiang elements, and have the distinctive style of western Sichuan folk houses, showing the cultural charm carried by the wild giant panda breeding zone.

　　The report of the 19th National Congress of the Communist Party of China proposed to strengthen cultural self-confidence and promote the prosperity of socialist culture. According to reports, in the future, under the guidance of the spirit of the 19th National Congress, chengdu research base of giant panda will further develop and sublimate its cultural tourism brand.